Google knows almost everything about us, including the contents of our emails, our addresses, our voice samples (OK Google), our favorite stuff, and, sometimes, our sexual preferences. Google used to be on the verge of literally looking at the world with our own eyes through Google Glass, but this prospect appears to have been postponed, probably temporarily. However, the threat of manipulating public opinion through search engine algorithms has been discussed in the West for a long while, even to the point of becoming a central House of Cards plotline.
Conversely, we know next to nothing about Google. Now, thanks to an ideological scandal that shook the company, we suddenly got a glimpse of corporate values and convictions that the company uses a roadmap to influencing us in a major way, and American worldview even more so. Suddenly, Google was revealed to be a system permeated by ideology, suffused with Leftist and aggressively feminist values....
The ideological groundwork of the opposing viewpoints is immediately apparent. Both equate “biological” with “natural” and therefore “true”, and “social” with “artificial” and therefore “arbitrary” and “false”. Both sides reject “prejudice” in favor of “vision”, but politically correct Leftists reject only a fraction of prejudices while the critic calls for throwing all of them away indiscriminately.
As a response, Damore gets slapped with an accusation of drawing upon misogynist prejudice for his own ideas. Likewise, his view of Conservatives is quite superficial. The main Conservative trait is not putting effort into routine work but drawing upon tradition for creative inspiration. The Conservative principle is “innovation through tradition”.
The key common mistake of both Google Leftists and their critic is their vision of stereotypes as a negative distortion of some natural truth. If both sides went for an in-depth reading of Edmund Burke, the “father of Conservatism”, they would learn that the prejudice is a colossal historical experience pressurized into a pre-logical form, a collective consciousness that acts when individual reason fails or a scrupulous analysis is impossible. In such circumstances, following the prejudice is a more sound strategy than contradicting it. Prejudice is shorthand for common sense. Sometimes it oversimplifies things, but still works most of the time. And, most importantly, all attempts to act “in spite of the prejudice” almost invariably end in disaster.